Delta Airlines is set to revolutionize ticket pricing by using AI, increasing its reliance from 3% to 20% by the end of the year. The strategy focuses on maximizing revenue by aligning ticket prices with consumers' willingness to pay. This could lead to higher prices for passengers, raising concerns about potential price gouging. Experts note that while dynamic pricing isn't new, the integration of AI might lead to significant changes in how airline tickets are priced, prompting fears among consumers about affordability in air travel.
Delta's plans to use AI for ticket pricing could significantly change how flights are priced, transforming 20% of ticket sales to be driven by artificial intelligence.
The increased use of AI in pricing may concern passengers who fear it will lead to price gouging rather than personalized pricing strategies.
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