Google is addressing inbox fatigue by rolling out a 'Manage Subscriptions' feature for Gmail users in select countries. This tool displays all active email subscriptions and the frequency of emails from each sender, allowing users to unsubscribe with a single click. The initiative caters to the increasing demand for control and meaningful content in email marketing. While it may lead to higher unsubscribe rates, marketing experts suggest that quality interactions will remain viable, pushing marketers to enhance their email strategies.
The average person receives more than 120 emails a day, making it challenging to manage incoming subscriptions and updates.
Beginning this week, Google is rolling out a 'Manage Subscriptions' feature for Gmail users, enabling easy access to active subscriptions in one place.
This new feature reflects a broader trend of consumers seeking greater control, meaningful content, and enhanced value in email interactions with brands.
Gmail's 'Manage Subscriptions' feature allows users to easily unsubscribe from unwanted emails, addressing inbox fatigue and enhancing user experience.
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