Google is launching a new AI Mode shopping feature in the US this fall, generating images based on user descriptions to recommend visually similar products. For instance, searching for a "green flowy dress for a garden party" will yield AI-generated images that help users find the closest match among real listings. In addition, a virtual try-on tool is being rolled out, allowing users to upload a photo to see how clothes look on them. Although the initial AI images may not represent real products, the tools are designed to enhance online shopping experiences.
The new AI Mode shopping feature will launch this fall in the US, designed to provide visual aids that better guide product recommendations beyond simple text descriptions.
AI Mode will generate images of outfits based on user descriptions, allowing users to find visually similar products instead of merely browsing through text-based search results.
Google is rolling out a virtual try-on tool that enables shoppers to see what clothes look like on themselves by uploading a photo, providing a personalized experience.
AI Mode's initial images will still be fake, which may disappoint users who cannot find an exact match for the clothing or decor suggestions they like.
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