Google has begun automatically adding social media links to Google Business Profiles for numerous locations that failed to update their profiles manually. Observations suggest that hundreds or even thousands of profiles are being affected by this update. This change followed a previous introduction in August 2023, which granted businesses the option to add their social links, suggesting that Google took further action due to the lack of engagement from many businesses in updating their profiles appropriately.
We're seeing a huge surge of Google updating social media links on Google Business Profiles in our Whitespark Local Platform software. Hundreds of locations (maybe thousands). It's like: "We gave you the chance to update these yourself, but you didn't, so we're taking matters into our own hands."
This action follows Google’s introduction in August 2023, which allowed businesses to manually add their social media links to their Business Profiles, likely after observing a lack of updates from businesses.
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