Google Business Profiles Requests Text/WhatsApp Number During Setup
Briefly

Google is implementing a new requirement for businesses when setting up their Google Business Profile, asking for a chat number specifically for text or WhatsApp communications. This request has been reported as optional, meaning businesses can decide whether to provide this contact information. The initiative seems aimed at increasing the availability of texting options in local business profiles within Google Search and Google Maps, which could potentially enhance customer engagement and interaction. User discussions are emerging, reflecting on this new feature introduction.
Google is now requesting a chat number for text or WhatsApp during the initial setup of a Google Business Profile, making this feature more prominent.
The request for a chat number is currently optional, allowing businesses to choose whether to provide this contact method.
The implementation is intended to encourage more businesses to offer texting options, enhancing customer interaction through Google Search and Google Maps.
A forum discussion at X reflects user experiences and insights regarding the new setup requirement for Google Business Profiles.
Read at Search Engine Roundtable
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