"Google said these are the key benefits of this view: Increased operational efficiency: Save 1-2 hours weekly with a simplified, single-view interface that helps you manage all accounts. Enhanced leadership oversight: Monitor all Merchant Center accounts from a central dashboard. This allows your team to quickly identify issues, delegate tasks, and improve team collaboration. Proactive issue resolution: You can detect problems early, so the account warnings don't turn into suspensions. This proactive approach helps protect your clients' revenue and builds trust."
"Google explained this version is a "tailored experience designed specifically for agency users. The product allows for the management of multiple Merchant Center accounts at scale." I spotted this Dario Zannoni who posted about this on LinkedIn and he wrote, "Merchant Center for Agencies looks quite similar to the old Multi-Client Account (MCA), but with functionalities more specifically targeted to agencies and should provide a clearer and more straightforward implementation.""
Merchant Center for Agencies provides a tailored interface exclusively for agencies that manage Merchant Center accounts for other businesses. The platform supports management of multiple Merchant Center accounts at scale and offers an agency-specific view. New agency users request access via the Contact us form, while existing agency accounts default to the agency view at merchants.google.com. The view centralizes oversight with a dashboard showing summary statistics, starred accounts, and accounts with significant change. The platform aims to increase operational efficiency, improve leadership oversight, and enable proactive issue resolution to prevent account warnings from becoming suspensions.
Read at Search Engine Roundtable
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