HIG Capital sold its majority stake in The GLD Shop to MarcyPen Capital Partners, achieving 130% revenue growth over four years. The Miami-based firm expanded GLD's product offerings and forged partnerships with major sports leagues. HIG also acquired Canadian mobile fuel delivery company 4Refuel for CAD 400 million. This dual approach of investing in high-growth consumer brands while maintaining steady industrial services illustrates HIG's strategic investment framework, emphasizing their focus on brand scaling and market adaptability.
HIG Capital's sale of the majority stake in The GLD Shop to MarcyPen Capital Partners signifies a successful investment, achieving 130% revenue growth during the four-year period.
Under HIG's guidance, GLD expanded its product offerings and secured licensing deals with major sports leagues, effectively turning celebrity endorsements into a core marketing strategy.
The contrasting July transactions, involving the sale of a high-growth consumer brand and acquisition of an industrial services business, highlight HIG's strategic investment approach.
Evan Karp noted that GLD’s evolution was part of the aligned vision with founder Christian Johnston and the management team since their initial investment.
#private-equity #consumer-brand-growth #investment-strategy #celebrity-endorsements #market-adaptability
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