BiteSight is a food delivery app that allows users to watch videos of dishes and see what their friends have ordered. The app engages young users through short-form videos and enables them to bookmark potential dining options. After a promotional video by Kendall McDaniel went viral, the app experienced a surge in users, causing technical issues. McDaniel shared his experiences of the chaos through TikToks, which also gained popularity. His inspiration stemmed from observing similar successful promotional content for a friend’s dating app.
The app plays on how young people engage with content - through short-form videos and recommendations from friends.
We were at 20,000 views in 15 minutes. Excitement came, but then chaos ensued as parts of our app started to break as we got more users.
People loved the authenticity behind seeing what happens when your app explodes overnight.
I realized I was eating too much takeout, ordering from the same three places because I couldn't discover new restaurants on delivery apps.
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