Christos Garkinos began his journey on Instagram Live in 2020, which led to the creation of a luxury fashion resale business that has achieved over $200 million in sales. His venture expanded into the beauty industry with a partnership with Kelly Atterton, achieving sales surpassing $2 million in that category. Garkinos rebuilt his life after personal struggles by hosting trunk shows across various cities, cultivating a loyal community known as the 'Stos Squad'. The real-time selling on Instagram Live engages customers, making it an effective strategy for brands to connect with audiences globally.
In 2020, Christos Garkinos turned to Instagram Live, creating a luxury fashion resale business that has sold over $200 million, expanding into beauty with sales surpassing $2 million.
Garkinos' life unraveled after losing his sobriety, but he rebuilt his career through fashion trunk shows and developed a devoted audience called the 'Stos Squad'.
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