A class action lawsuit against Amazon's Prime Video was dismissed by US District Judge Barbara J. Rothstein. Plaintiffs claimed that the introduction of ads was an illegal price increase. The judge ruled that the incorporation of commercials represented a modification of the existing subscription service, not a price change. Amazon's terms and conditions permit modifications over time. As a result of the ruling, ads on Prime Video will persist, and users may avoid them by paying an additional $3 monthly fee.
Amazon's introduction of advertisements to Prime Video was not a price increase; it was a benefit modification, and such modification was specifically contemplated and authorized by the parties' governing agreements.
The court stated that Amazon's terms and conditions specify that Prime's package could change over time.
Judge Barbara J. Rothstein permanently dismissed the class action lawsuit, asserting that the sudden addition of ads did not qualify as a price change.
Users can avoid advertisements on Prime by opting to pay an extra $3 a month.
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