Cassey Ho's design, the Pirouette Skort, gained immense popularity after being worn by Taylor Swift in a promotional video for a song. This exposure resulted in thousands of units selling out within an hour and over 10,000 preorders within a week. However, the success of the skort attracted numerous imitators online, resulting in a saturation of counterfeit products across various platforms. Despite her prominence as a fitness influencer, Ho is limited in her ability to combat the rampant copying of her designs, which continue to proliferate on multiple online marketplaces.
Cassey Ho's Pirouette Skort, featured in a Taylor Swift video, sold out quickly, prompting over 10,000 preorders after just a week due to high exposure.
Despite selling over 50,000 skorts to date, Cassey Ho's designs faced relentless imitation as copies flooded online marketplaces like Amazon and eBay.
Collection
[
|
...
]