"This November 11th, ("11.11", also known as Double 11, or Singles Day in China), is an e-commerce shopping festival where single people celebrate their independence and give themselves permission to indulge in buying items they've been wanting, at great prices. This year, parent company Alibaba is fully integrating new GenAI capabilities at scale into its massive Taobao and Tmall e-commerce platforms in ways that take personalization to a new level, add far wider-ranging recommendations, and include unexpectedly endearing, conversational suggestions."
"Alibaba's search engines now better understand more complex contexts and the longer, more conversational queries searchers increasingly use. The e-commerce giant is reporting a double-digit improvements in result relevance, click throughs, and conversions in response to the more nuanced customer queries, because the platforms now deliver even more relevant matches between products, customer wants, and promotional offers. Taobao's recommendations go above and beyond products to buy, and are helpful in other welcome ways."
November 11th (11.11 or Double 11) is a major e-commerce shopping festival centered on consumer indulgence. Alibaba integrated GenAI capabilities at scale across Taobao and Tmall to enhance personalization, broaden recommendations, and provide conversational suggestions. The combined platforms list over 2 billion items. Total 2024 11.11 sales reached $167 billion and are expected to rise in 2025, surpassing Amazon Prime's estimated $24 billion in July 2025. Search engines now better understand complex, conversational queries, delivering double-digit improvements in relevance, click-throughs, and conversions. Recommendations extend beyond purchases to offer helpful, contextual guidance for shoppers.
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