Pret A Manger has launched a new range of premium salads termed "Super Plates," priced at up to £12.95, featuring larger portions filled with high-quality ingredients, such as hand massaged kale. The launch signifies a response to increased demand for larger, nutrient-dense lunch options for employees returning to offices. Among these offerings, the miso salmon salad is the priciest. The decision follows previous customer criticism for changes in its subscription model, amidst increased competition in the lunch market post-Covid.
Pret A Manger has introduced a premium salad range named "Super Plates" with prices reaching up to £12.95, emphasizing larger portions and high-quality ingredients like "hand massaged" kale.
Demand for larger, nutrient-rich lunch options has increased, prompting Pret to respond with its new salad offerings which cater to workers' evolving lunchtime preferences as they return to offices.
The miso salmon salad stands out as the most expensive option within the new range. Pret justified the price increase by highlighting a shift in consumer habits towards more substantial lunches.
The company faced backlash last year for changes to its subscription model, leading to a more competitive environment in the lunchtime market as employees return to in-person work.
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