U.S. retailers experienced $24.1 billion in online sales during Amazon's Prime Day, marking a 30.3% increase year-over-year. Generative AI products notably drove retail traffic, increasing by 3,300% compared to the previous year, indicating heightened consumer interest. Despite this surge, AI-driven traffic remains lower than traditional channels like email and paid search, which garnered a significant 28.5% of sales. Influencers also played a crucial role, achieving a 19.9% share of online retail sales, converting shoppers more effectively than general social media.
Adobe Analytics reported that during Prime Day, U.S. retailers experienced $24.1 billion in online spending, translating to a 30.3% increase compared to the previous year.
Traffic driven by generative AI products to U.S. retail sites surged by 3,300% year-over-year, reflecting unexpected consumer engagement with AI shopping assistants.
The results of the post-Prime Day analysis exceeded expectations, showing online spending surpassed the original forecast of $23.8 billion.
Paid search remained a dominant channel, making up 28.5% of U.S. e-commerce sales during Prime Day, with growth noted over the prior year.
Collection
[
|
...
]