During the July 8-11 Prime Day 2025 event, U.S. online retailers saw a record $24.1 billion in sales, marking a 30% increase from 2024. Adobe Analytics indicated that this sales surge extends beyond Amazon, establishing Prime Day as an industry-wide event comparable to Black Friday and Cyber Monday. Furthermore, for the first time, revenue generated from mobile devices exceeded that from desktops, with smartphone purchases constituting 53.2% of total sales. This development signals the need for retailers to adapt their strategies to enhance mobile shopping experiences and increase average order values amidst smaller basket sizes.
Adobe Analytics reported that during this year's Prime Day event, U.S. online retailers generated at least $24.1 billion in sales, an increase of 30% from 2024.
For the first time during a Prime Day event, revenue from mobile devices surpassed desktops, indicating that smartphone shoppers spent at least $12.8 billion, or 53.2% of the total.
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