Rhone, the Connecticut-based activewear brand, has significantly revamped its retail presence by expanding its Hudson Yards store from 1,000 to over 2,396 square feet. The new design, created with TPG Architecture, shifts from a stark industrial aesthetic to a softer, nature-inspired look. This transformation aligns with Rhone's growth into women's activewear, having launched its full women's collection just three years ago. Additionally, the company plans to increase its retail footprint with new stores in Chicago and Pennsylvania by the year's end, focusing on a seamless integration of digital and physical shopping experiences.
Rhone's new Hudson Yards store, now 2,396 sq ft, showcases a softer design highlighting its expanding women's collection, moving away from its industrial roots.
The new store design evokes a connection to nature through features like a wavy cash wrap desk and river rock displays, enhancing the shopping experience.
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