Google controls the appearance of websites in search results, affecting aspects such as sitelinks, listing titles, and descriptions. Sitelinks, which can be irrelevant, cannot be managed by site owners, who can only remove them by deleting relevant pages. The listing title, which heavily influences clicks, may be rewritten by Google based on search relevance. Meta descriptions can be influenced but are ultimately determined by Google's relevance assessment. Additionally, AI Overviews provide AI-generated answers that can reduce site visits.
For some searches, especially involving brand names, Google shows links below the listing title. These are called sitelinks. Unfortunately, Google's algorithm often displays sitelinks that are irrelevant or unimportant to the site's business.
The listing title is the most prominent section of a search snippet and largely influences the number of clicks. Google used to display only a page's title tag for the listing.
Websites can influence listing descriptions, which appear below the title, by including on a page summary paragraphs, conclusions, and short answers. Depending on the query, Google could display part of those sections in a description.
Google's AI Overviews are artificial intelligence-generated answers on top of search results. AI Overviews typically satisfy searchers' needs, thereby eliminating the need to click.
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