Sony has acquired a 2.5 percent stake in Bandai Namco by purchasing 16 million shares for approximately JPY 68 billion. This strategic agreement will focus on collaboration in anime and manga. Both companies aim to enhance their relationship across various projects, including games, anime, and music. They plan to expand works based on Bandai Namco's intellectual property while leveraging Sony's expertise in production and distribution. Initiatives will include joint investments and developing fan engagement technologies.
The partnership between the two Japanese companies will focus on fields of anime and manga and create "new experiences" that "maximize the value of IP".
Sony and Bandai Namco said the "strategic business alliance agreement" would focus on strengthening engagement in the anime field, merchandising, and more.
The two companies intend to implement initiatives including the expansion of works as well as products and services based on IP developed by Bandai Namco, leveraging Sony's strengths.
Through this partnership, we aim to co-create an array of content and experiences that exceed expectations and deliver Kando (emotion) to even more fans.
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