Sony has acquired 68 billion yen in Bandai Namco stocks and formed a strategic partnership to deepen their collaboration. Historically, both companies have successfully collaborated in gaming and media, including notable franchises like Tekken and Ridge Racer, which contributed to PlayStation’s success. The partnership aims to expand initiatives surrounding IP from Bandai Namco and leverage Sony’s strengths in anime production, video content distribution, and merchandising. They also plan to enhance community engagement around anime and manga globally, aiming to tap into the swift market growth in those areas.
Both companies have a long history of working together on games and other forms of media. Back in the 90s, Namco was one of Sony's best partners with the likes of Tekken and Ridge Racer playing a bit part in PlayStation's success.
The two companies intend to implement initiatives including the expansion of works as well as products and services based on IP developed by Bandai Namco, leveraging Sony's strengths in areas such as the production and distribution of anime and other video content.
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