Sports bars in the U.S. are evolving their environments by incorporating online sports betting. With states legalizing sports wagering, these venues blend hospitality with betting, featuring live odds, promotions tied to games, and dedicated betting areas. This approach keeps fans engaged and encourages them to order more. Additionally, some establishments are creating game-based specials to enhance the viewing experience and are forming partnerships with betting sites for affiliate revenue, signifying a shift towards a more interactive and profitable model for sports entertainment.
As more states legalize online sports betting, the lines between hospitality and wagering are starting to blur. And for sports bars, the timing couldn't be better.
Jenna Liu, who runs operations at a sports-themed restaurant group in Illinois, states, "Adding live odds and easy access to betting sites keeps people more engaged-and they tend to stick around and order more."
Some bars are layering in game-based specials, like discounted wings if the home team scores first, creating an immersive experience that's part viewing party, part interactive event.
Some sports bars are teaming up with licensed betting sites through affiliate deals or co-branded campaigns. When a guest signs up or places a wager through a bar's promo, the venue earns a cut.
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