"Starbucks is bulking up staffing as Niccol pushes to revive sales in part by speeding up service. It's a reversal of past years where the coffee chain cut the average number of store workers."
"Niccol, hired last year to turn around a sales slump, has said that Starbucks struggled in part because decision-making was too divorced from the day-to-day store operations."
Starbucks is changing its hiring process to include district managers in interviews for external applicants as part of a strategy to enhance staffing and improve service. CEO Brian Niccol aims to revive sales by increasing employee numbers at stores, reversing previous cuts. The initiative includes a goal for 90% of retail leadership roles to be filled through internal promotions and a commitment to appoint assistant managers at more locations. These changes address long-standing concerns over understaffing within Starbucks stores.
Read at Fortune
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