Starry is launching a summer campaign, "100 Degrees, 100% Off," where U.S. consumers can claim free lemon-lime soda when temperatures surpass 100 degrees in their area. By adding a digital pass to mobile wallets, customers can receive 100% cash back via PayPal or Venmo upon purchasing a 20-ounce Starry once the temperature threshold is reached. The initiative, running through September 2, targets specific markets affected by extreme heat. The campaign seeks to position Starry as a refreshment option amidst escalating climate change-driven heat waves.
Starry is offering its lemon-lime soda for free when temperatures exceed 100 degrees as part of the "100 Degrees, 100% Off" campaign. This initiative utilizes digital passes and cashback offers to engage consumers in hot weather.
The campaign aims to enhance Starry's brand positioning around refreshment, particularly during extreme heat waves, and aligns with growing trends among beverage brands responding to climate change.
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