Taco Bell is launching Fan Style, which invites consumers to create and name custom orders and share them for rewards. Users can design their orders within the Taco Bell app and generate shareable graphics. By encouraging participants to share their creations, Taco Bell aims to boost customer engagement and interaction. There will be opportunities to advertise these custom orders on billboards for free. Rewards will be given based on the monetary value of the sold creations, with a potential for select items to join the national menu later this year.
Taco Bell's Fan Style initiative encourages consumers to create, name, and share custom orders, rewarding them for their creativity with monetary benefits.
The initiative integrates user-generated content with mobile ordering, allowing creators to earn rewards equivalent to the monetary value of their custom items.
Custom creations can be advertised on billboards and other mediums for free, with users able to track how often their orders have been made.
Select custom items may be featured on the national menu later in the year, judged on flavor, creativity, and operational feasibility.
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