Labubu dolls, designed by Kasing Lung, have transitioned from simple toys to fashionable accessories, particularly since K-pop star Lisa showcased them on social media in April 2024. Originating in 2015 under How2Work, they initially garnered attention in 2019 after collaborations with Pop Mart. Their desirability increased through celebrity endorsements and the creation of limited editions, akin to collectible phenomena like Pokémon cards. Additionally, the popularity of unboxing videos has contributed significantly to their status as sought-after items, as fans navigate blind box challenges to find rare dolls.
The Labubu dolls, designed by Kasing Lung and produced since 2015, have evolved from mere toys to popular fashion accessories, significantly influenced by K-pop star Lisa.
Labubu's worldwide phenomenon began with Lisa's social media showcase in April 2024, leading to increased visibility and interest, followed by other celebrities sporting the dolls.
The brand's growth has been fueled by collaborations with Pop Mart in 2019 and partnerships with large companies, creating collectibles akin to Pokémon cards.
The concept of exclusivity enhances desirability, leading to a surge in unboxing videos, where fans seek rare 'secret' dolls from blind boxes as part of the craze.
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