Customer relationship management (CRM) systems focus on managing interactions with existing and potential customers to enhance relationships and streamline processes. They are designed to improve customer experience and increase profitability. Customer data platforms (CDPs), however, centralize customer data from multiple sources to create comprehensive profiles, allowing for targeted marketing based on segmented data insights. CDPs also have links to content management systems, aiming to optimize digital experiences by personalizing content based on previous customer interactions.
A CRM lets you keep track of every interaction with your customers, manage follow-ups, and organise everything in a way that improves customer experience.
The implementation of CDP allows organisations to gather customer information from a wide range of sources, aggregate it into a single profile, segment the data in various ways.
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