Timothée Chalamet stars in a new campaign for Cash App, a mobile payment service, focusing on financial literacy across age groups. The campaign includes a two-minute commercial featuring Chalamet visiting a produce store with outdated payment methods. The owner's son encourages modern payment solutions like Cash App. Catherine Ferdon, the chief marketing officer, stated that Chalamet is given a platform to foster conversations around money authentically. The advertisement will be screened in U.S. theaters before films like 'Superman' and 'The Fantastic Four: First Steps' and shared on social media.
Catherine Ferdon, chief marketing officer at Cash App, expressed that the campaign aims to give Timothée Chalamet a platform to inspire open conversations about money across different age groups in an authentic way.
Chalamet emphasized the importance of financial literacy among all age groups, highlighting that the advertisement is meant to promote this vital topic.
In the new Cash App commercial, Chalamet's character visits a produce store with outdated payment methods, where he is encouraged to adopt modern banking practices through Cash App.
The commercial will air in U.S. theaters before screenings of 'Superman' and the upcoming 'The Fantastic Four: First Steps'. It will also circulate on social media channels.
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