Victoria's Secret is experiencing a resurgence with its So Obsessed underwire-free bra, which has shown a strong 30% growth. CEO Hillary Super's approach has garnered positive feedback from analysts, indicating a better understanding of evolving fashion trends. However, she also faces significant challenges, including a 50% drop in stock value since January, the impact of tariffs, and a recent website shutdown due to a security breach. Furthermore, the company is under scrutiny from activist investors demanding board changes, raising questions about Super's leadership going forward.
On Victoria's Secret's latest earnings call, CEO Hillary Super highlighted the brand's So Obsessed underwire-free bra, noting its 30% growth and strong appeal among millennials.
Morgan Stanley's Alexandra Stratton praised Super's grasp of fashion trends, indicating an improved understanding of the intimates industry compared to the previous management team.
Despite promising growth, Super faces significant challenges, including stock decline, Trump's tariffs, a recent security breach, and pressure from activist investors for board changes.
Victoria's Secret's board expressed confidence in CEO Hillary Super, affirming her ability to revitalize the brand amidst various operational and market challenges.
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