Broadcom is set to launch a new invitation-only Cloud Service Provider program in November, focusing on fewer, larger partners while eliminating non-select partners. Existing partners have received notices of non-renewal and can operate until October 31, continuing only existing contracts thereafter. The white label program initiated the previous year is also being discontinued. This restructuring is aimed at aligning Broadcom's VMware partner ecosystem with strategic goals, allowing for improved value and streamlined experiences for customers across all sizes.
Broadcom is launching a new invitation-only Cloud Service Provider program in November, significantly reducing the number of authorized partners and focusing on larger players.
Existing partners not included in the new program have received non-renewal notices, allowing them until October 31 to continue offering services.
Broadcom's reshaping of the VMware partner ecosystem aims to align with strategic goals while driving simplification, consistency, and innovation in the Go To Market approach.
The termination of the white label program indicates a shift in Broadcom's strategy to consolidate and streamline its partnerships in the cloud services realm.
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