Wahlburgers announced the closure of 79 locations in Hy-Vee grocery stores, driven by overextension due to the partnership. Industry experts noted that these locations represented a small part of sales. CEO Randy Sharpe emphasized a shift away from grocery kiosks to focus on standalone restaurants, with plans to open 15 new locations this year. Wahlburgers grew rapidly from 30 to 109 locations between 2019 and 2023, largely through franchising and supported by a reality TV show that aired from 2014 to 2019.
Wahlburgers announced the closure of 79 locations, primarily situated within Hy-Vee stores, while focusing on traditional restaurant expansion over grocery partnerships.
CEO Randy Sharpe emphasized the shift from grocery-based kiosks to a strategy of growing standalone restaurants, underscoring the closure accounted for a small sales portion.
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