Amazon Prime Day sales faced scrutiny with reports of a 41% drop in first-day sales compared to the previous year. An Amazon spokesperson challenged the accuracy of this report, noting the limitations of third-party data. Despite claims of record-breaking sales, Amazon’s failure to provide specific figures generated skepticism. Further data from Adobe Analytics indicated a total of $24.1 billion in e-commerce sales over the four days, representing a 30.3% increase year-over-year. Overall, the final estimate of 4.9% growth for Prime Day sales fell short of expected projections.
Momentum Commerce reported a first-day sales drop of 41% for Amazon Prime Day compared to last year, raising questions about overall performance and growth.
Despite claims of record-breaking sales, Amazon did not provide specific sales figures, impacting perceptions due to the anchoring bias regarding initial reports.
Adobe Analytics reported that aggregated four-day e-commerce sales totaled $24.1 billion, representing a 30.3% year-over-year increase, exceeding earlier projections.
Amazon Prime Day sales showed a final estimate reflecting a total sales growth of 4.9%, which was below predictions of 9.1%, indicating a mix of consumer responses.
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