"The headline statistic often circulating in industry whispers is that "only 39% of buyers trust online parts". However, a closer look at the numbers suggests this is a misinterpretation of consumer satisfaction tiers. According to recent surveys conducted by , the reality is far more positive. The data reveals that 39% of customers rate the overall quality of its parts as ' very high', while an additional 35% rate it as ' high '."
"This concern is backed by hard data. According to a recent report by the European Union Intellectual Property Office (EUIPO), the automotive sector loses approximately €2.2 billion annually due to counterfeit tyres and batteries alone. This statistic underscores a critical reality: the 'fear' of fakes isn't paranoia, but it is a rational response to a market flooded with illicit goods. The solution, however, is not to avoid digital procurement, but to choose partners who guarantee the supply chain."
Vehicle maintenance costs push business owners and fleet managers toward digital procurement during 2026, but buyer hesitation persists. The often-cited 'only 39% trust online parts' figure reflects perfect-score responses, not overall satisfaction. Survey data shows 39% rate parts 'very high' and 35% 'high', yielding nearly three-quarters positive experience. Counterfeit risk remains real: EUIPO estimates about €2.2 billion annual losses from counterfeit tyres and batteries. Avoiding digital channels increases costs and limits options; the practical solution is to source from verified suppliers and partners that guarantee supply-chain integrity to protect drivers and budgets.
Read at London Business News | Londonlovesbusiness.com
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