"Google's UCP is an open source standard for online shopping. Like any standardized protocol, it works as a universally accepted set of rules, specifically in this instance to allow different stores, apps and platforms to talk to each other in the same way. That includes products, prices, carts, checkout, payments and order status - all structured so systems can interact with each other without cumbersome, custom integrations every time."
"Normally, each retailer, app or platform builds its own technical setup. One system might label a product a certain way, another might structure prices differently and another might track orders in its own format. When those systems try to connect, engineers often have to build a custom bridge between them - work that is slow, expensive and difficult to maintain."
Google's Universal Commerce Protocol (UCP) is an open-source standard that defines a common format for product, price, cart, checkout, payment, and order status data. UCP enables stores, apps, and platforms to exchange commerce information without bespoke integrations. By establishing a predictable, shared data language, UCP reduces engineering time, cost, and maintenance associated with custom bridges between systems. UCP aims to support the shift toward agentic commerce by allowing AI agents and third-party platforms to discover, add to cart, and complete purchases across different retailers securely and reliably. Wider adoption would streamline interoperability across the ecommerce ecosystem.
Read at Digiday
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