China-Focused Bulk Data Rule Sparks New Risk for Pixel Tracking
Briefly

China-Focused Bulk Data Rule Sparks New Risk for Pixel Tracking
"The Bulk Sensitive Data Rule, finalized in April of last year, prohibits or restricts the transmission of bulk data to China and five other countries in a variety of contexts. It stems from a Biden-era executive order directing the Justice Department to issue regulations to restrict access to US data where it would pose an unacceptable national security risk."
The Bulk Sensitive Data Rule, finalized in April, prohibits or restricts transmission of bulk data to China and five other countries across various contexts. This regulation stems from a Biden-era executive order directing the Justice Department to issue rules restricting US data access where it poses unacceptable national security risks. US lawmakers from both parties have expressed concerns about sensitive personal data reaching hostile foreign regimes. The regulation creates new legal challenges for companies engaged in online advertising, requiring them to navigate compliance requirements while managing data transfer practices.
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