"TikTok reported that EU audience increased to 178 million monthly active recipients. That's a rise of 8 million over its previous report, which covered Jan. 2025 to Jun. 2025. TikTok has continued to steadily grow its usage in the EU market, rising from 135.9 million monthly EU actives reported in October 2023."
"TikTok's EU audience numbers also provide more context as to its overall usage spread, with the platform previously reporting more than 200 million users in the U.S. as of last month, 30 million in the U.K. as of June 2025 and more than 8.5 million in Australia as of June 2023. That equates to more than 416 million users in these regions alone."
"There is speculation that TikTok is now a billion-user app, and going by its officially reported figures, it appears the platform could be close to that milestone. It's also worth noting that the version of TikTok local to China, called Douyin (also owned by TikTok parent company ByteDance), had more than 700 million users as of May 2024."
TikTok released its sixth EU content enforcement report covering July to December 2025, showing continued growth in the European market with 178 million monthly active users, an 8 million increase from the previous period. This represents a 31% rise since October 2023, averaging double-digit annual growth. Combined with reported figures from other regions—over 200 million in the U.S., 30 million in the U.K., and 8.5 million in Australia—TikTok's total reaches over 416 million users across these markets alone. Speculation suggests the platform may now be approaching one billion users globally, particularly when accounting for unreported figures from India, Brazil, and other high-usage markets. ByteDance's Chinese version, Douyin, had over 700 million users as of May 2024.
#tiktok-user-growth #eu-digital-services-act #platform-moderation #global-user-metrics #bytedance-expansion
Read at www.socialmediatoday.com
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