"Uefa hopes to follow in the Premier League's footsteps and trial a new direct-to-consumer streaming service for Champions League matches in the next television rights cycle. If implemented successfully the trial could pave the way for games to be streamed more widely via a dedicated platform."
"A major Asian market such as Indonesia or India could be an attractive starting point for UC3, the joint venture set up by Uefa and European Football Clubs (EFC) to manage their competitions' commercial rights, as it seeks to determine the project's viability."
"Uefa's willingness to adopt a more flexible approach when it comes to streaming games is understood to have been a significant factor in Real's climbdown. A platform for Champions League games would fit that bracket and Uefa is understood to be excited by the prospect of such an innovation."
UEFA is exploring a direct-to-consumer streaming service for Champions League matches, following the Premier League's model with its planned Premflix app. The joint venture UC3, established by UEFA and European Football Clubs, is investigating the viability of this platform, with discussions still in early stages regarding pricing and implementation. A major Asian market could serve as the initial testing ground for the 2027-2031 television rights cycle. This initiative aligns with UEFA's commitment to enhance fan experience through technology, a factor that influenced Real Madrid's decision to abandon the Super League project. The move aims to extract greater value from underperforming markets and represents UEFA's shift toward more flexible streaming approaches.
#uefa-champions-league #direct-to-consumer-streaming #digital-rights-strategy #asian-markets #sports-broadcasting
Read at www.theguardian.com
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