"Using inaccurate or outdated data raises the marketing expenses, damages brand reputation, and leads to poor sales performance. According to industry estimates, inaccurate data costs U.S. businesses over $3 trillion annually due to lost productivity, missed sales opportunities, and inefficient marketing spend. "Don't let shaky data undermine your efforts. It's about building on solid ground for actionable insights and real results," said Baris Zeren, CEO of BookYourData, a data solutions provider focused on real-time business contact verification."
"Modern B2B marketing requires precision and data accuracy, and clean, validated information helps companies to build trust, manage compliance, and measure real ROI. As privacy laws such as GDPR and CCPA are becoming stricter, the need for verified and ethically sourced contact data is also growing. Providers now combine automated validation with human review to help keep records more organized, current, and aligned with applicable requirements."
Verified contact data has become essential for effective marketing strategies, replacing reliance on massive unverified lists or outdated CRMs. Inaccurate or outdated data increases marketing expenses, damages brand reputation, and reduces sales performance, costing U.S. businesses over $3 trillion annually. Clean, validated information enables precise targeting, personalization, measurable ROI, and trust while supporting compliance with stricter privacy laws such as GDPR and CCPA. Providers combine automated validation with human review to maintain current, organized records aligned with requirements. Verified data enhances process efficiency and enables automation systems, AI-driven scoring models, and personalization engines to function properly.
Read at Benzinga
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