'The Sirens' Call' and Online Program Marketing
Briefly

Attention has emerged as a key challenge in the recruitment of qualified applicants for online degree programs. The oversaturation of online education options and ongoing economic pressures have led prospective students to seek alternative credentials. To navigate this landscape, innovative strategies that engage prospective applicants are necessary. Insights from disciplines outside of education can lead to non-incremental changes in recruitment approaches, emphasizing the importance of understanding and adapting to the dynamics of attention.
In a world where attention has become the most scarce resource, acquiring and retaining it necessitates innovative strategies that transcend traditional methods of engagement.
As online degree competition intensifies, understanding attention dynamics among prospective students is crucial for developing effective recruitment strategies that resonate with their needs.
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