The Advertising Standards Authority of Ireland upheld a complaint against Dublin Airport Authority regarding a radio advertisement that claimed reductions in greenhouse gas emissions. The complaint, filed by MEP Lynn Boylan, argued that the average listener would not realize that aircraft emissions were excluded from these claims despite being the largest portion of the airport's carbon footprint. This ruling highlights concerns over transparency and clarity in environmental advertising, particularly regarding the impact of flight emissions on overall carbon reduction efforts.
The Advertising Standards Authority of Ireland ruled that the Dublin Airport Authority's radio ad misled listeners by excluding flight emissions from its greenhouse gas reduction claims.
MEP Lynn Boylan's complaint emphasized that the average listener would not understand that aircraft emissions were not included in the airport's carbon reduction narrative.
Dublin Airport's plans to cut greenhouse gas emissions were positively presented without clarifying that flight-related emissions, which are significant, were excluded.
#advertising-standards-authority #greenhouse-gases #carbon-emissions #dublin-airport #mep-lynn-boylan
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