"Being the U.S., by far our biggest market, we could not, let's say, increase the price [at] the same level as the tariffs were increased, and, at the same time, the market was going down. So we had less cars sold, and with less margin on those cars to be delivered in the second half of the year."
"Lamborghini saw a new delivery record of 10,747 cars in 2025 and reached $3.7 billion (€3.2 billion) in revenue, a 3.3% year-over-year increase. However, operating income fell to $885 million (€768 million) from a record of $962 million (€835 million) in 2024, and the carmaker had a profitability of 24%, also slightly down from last year."
"Tariffs cost the auto industry nearly $35 billion last year, according to an Automotive News analysis, with vehicles from the European Union, such as Lamborghini, hit with a 15% import tax. For luxury automakers, the import taxes have had a range of effects."
Lamborghini achieved record deliveries of 10,747 cars in 2025 and generated $3.7 billion in revenue, representing a 3.3% year-over-year increase. However, operating income fell to $885 million from $962 million in 2024, with profitability declining to 24%. CEO Stephan Winkelmann attributed this margin compression to Trump administration tariffs imposed in early 2025, which forced Lamborghini to raise prices by 7-10% on key models. The company could not increase prices proportionally to tariff costs while facing declining U.S. market demand, resulting in fewer cars sold with reduced margins. European automakers like Lamborghini faced 15% import taxes, costing the auto industry nearly $35 billion annually. Negative exchange rates further impacted operating income.
#tariffs-and-trade-policy #luxury-automotive-industry #profit-margins #us-market-dynamics #pricing-strategy
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