The article discusses the decline in usage of low-cost e-commerce platforms Temu and Shein in the U.S. as a direct result of President Trump's tariffs on Chinese imports and the closure of the de minimis loophole. Data shows a 52% drop in Temu's daily active users and a 25% drop for Shein from March to May. Both companies have also significantly reduced their advertising expenditures, with Temu's spending falling by 95% and Shein's by 70%. The changes reflect a broader shift in logistics and marketing strategies in response to the tariff environment.
"Temu's U.S. daily active users dropped 52% in May versus March, while Shein's were down 25%, amid Trump's tariffs on Chinese imports and closure of the de minimis loophole."
"In May, Temu's U.S. ad spend fell 95% year-on-year, while Shein's was down 70%, as both platforms adjusted strategies post-tariff announcements."
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