"TikTok Shop employees are bracing for layoffs after the company said it's making personnel changes."
"The company's US e-commerce business has been off to a rocky start this year, as sales have slumped amid global tariffs and broader economic uncertainty."
TikTok Shop is preparing for potential layoffs among its e-commerce staff in the US, as the company initiates "organizational and personnel changes" following a significant decline in sales. Employees were informed to work from home, and the changes are said to target those involved in US operations and global key accounts. The company's recent struggles are attributed to global tariffs impacting foreign sellers and overall economic uncertainty, leading to performance issues in the US market. TikTok is aiming for long-term growth despite recent setbacks.
Read at Business Insider
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