"Barcelona is preparing to finalize a partnership with Ohana Development, which is linked to the club's growing business interests in Dubai. If approved, the company's logo will appear on the lower back section of Barcelona's shirt in domestic competitions, replacing the current UNHCR branding."
"The deal is expected to generate around €10 million annually for the club, providing another important financial boost as Barcelona continues searching for new commercial revenue streams to stabilize their economic situation."
"The sponsorship agreement requires approval from the club's General Assembly of Delegates, as it directly alters part of the official shirt branding. The Barcelona board plans to present the proposal during the next assembly meeting."
"Barcelona is also working on an ambitious real estate and lifestyle initiative in Dubai, which includes luxury residential developments and various Barça-themed commercial spaces, such as cafes and official stores."
Barcelona is advancing its commercial strategy by negotiating a sponsorship agreement with Ohana Development, which could see their logo on the team's shirt. This change would replace UNHCR branding and is expected to generate €10 million annually. The deal requires approval from the club's General Assembly of Delegates before it can be finalized. Additionally, Barcelona is developing a larger project in Dubai, including luxury residential developments and Barça-themed commercial spaces, following successful models from other European clubs.
Read at Barca Universal
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