FC Barcelona is enhancing its fan engagement and player performance through a collaboration with Qloo, a startup specializing in personalized recommendations and data enrichment. The club seeks to analyze and understand its global fanbase using AI-powered tools, particularly in underrepresented areas like Discord, which is rapidly growing among soccer fans. Qloo's Taste AI tool aids in real-time analysis of fan behaviors and regional preferences, allowing Barca to tailor content and strategies, especially in languages and cultures where it has a larger following, such as in Indonesia.
FC Barcelona partnered with Qloo to enhance personalization and data understanding of its global fanbase, focusing on optimizing player performance both online and on the pitch.
Jordi Mompart highlighted Discord as the fastest-growing channel for soccer fandom, emphasizing the need to understand and grow engagement in this less public space.
Qloo's Taste AI tool provides real-time insights into fan behaviors, allowing FC Barcelona to analyze audiences by language, nationality, and contextual data.
FC Barcelona has significantly more fans in Indonesia than in Spain, necessitating tailored AI-driven content strategies to engage this diverse audience.
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