"Luxury watches are often treated as timeless objects, but the market around them is anything but static. Shifting buyer preferences, price changes, and renewed interest in heritage and engineering are reshaping which brands are gaining ground. Despite industry-wide movement, volatility slowed in 2025, according to a report from online watch marketplace Chrono24, which analyzed millions of transactions on its platform."
"Vacheron Constantin is a high-end luxury brand considered part of the "Holy Trinity" of watches, alongside Audemars Piguet and Patek Philippe, Chrono24 said. It was founded in 1755, making it one of the world's oldest watch manufacturers still operating. The watch brand outperformed its rivals, growing its market share by 13.4% in 2025,according to Chrono24. The growth was led by its Overseas collection, which is the brand's luxury sports line."
Pre-owned luxury watch market dynamics shifted in 2025 as volatility slowed and average US transaction prices rose 8.4% from Q4 2024 to Q4 2025. Rolex remained the volume leader but saw a 3.3% year-over-year market-share decline described as a correction from prior resale frenzy. Vacheron Constantin led gains with a 13.4% market-share increase driven by demand for its Overseas sports collection, with entry-level pieces starting around $12,000 and complex models exceeding $100,000. IWC grew 14.4%, signaling renewed interest in engineering-focused designs tied to aviation and motorsports. Tudor also registered significant growth.
Read at Business Insider
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