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"More than just luxurious places to stay, today's chicest hotels are redefining themselves as some of the most distinctive places to shop. Their highly curated boutiques reflect each hotel's unique identity and taste, spotlighting works by local designers and one-of-a-kind pieces for travelers who've seen-and bought-it all. Whether inside posh beachside resorts or cool urban havens, these stores are not merely window dressing. They're stylish destinations in their own right."
"This hideaway in Tokyo's Shibuya neighborhood blurs the lines between highbrow design and youth culture. That extends to its Trunk (Store), a luxe konbini-a Japanese convenience store-stocked with eco-friendly clothing, food, and beauty products. Collaborations include striped pajamas by the work-wear label Steteco. "Discovering a new local brand is part of the fun," says Kasumi Naito, the hotel's merchandiser. Perfect Gift: A citrus-lemongrass diffuser. "Every Trunk property has a unique scent," Naito says."
Chic hotels are transforming suites into retail destinations by operating highly curated boutiques that reflect each property's identity and aesthetic. Boutiques showcase local designers, eco-friendly goods, exclusive resort-wear collections and limited-edition artisanal pieces. Examples include Trunk's konbini-style store in Tokyo selling eco-conscious apparel and a signature diffuser scent, Le Sirenuse's Emporio offering four seasonal resort collections and fast-selling ceramics and skirts, and El Fenn in Marrakesh channeling a Moroccan souk's vibrancy. Many hotel shops create collectible, regionally sourced products and collaborations that extend the property's brand beyond the guestroom.
Read at Travel + Leisure
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