"The diffused, velvet texture of a matte lip is autumn's answer to summer's shiny, juicy lip gloss. But for fall and winter 2025, the new iteration is straight-up dry - as in, "I just got off a long flight without any balm in sight" dry. Scroll on BeautyTok where matte lips are trending, and you'll see influencers applying liquid pigment that sets to a powdery finish - and then it just keeps on drying. The result? Wrinkled, dehydrated lips that somehow look intentional."
"In a world where everyone has at least five lip balms on their person at any given time, it seems sacrilegious to step out with a visibly dehydrated pout. And yet - this isn't the first time a beauty trend has flipped the script. "Tired girl" makeup recently went viral as a way to embrace the look of exhaustion - dark circles and all (some people were even painting them on). Blue and purple under-eye bags became aspirational."
"A dry, wrinkled, slightly flaky lip is simply the next frontier of low-effort chic. Instead of scrubbing, moisturizing, lining, and then painting your lips to perfection with a hydrating wash of color, it's all about shrugging and embracing a little mess. Does your pout look like it hasn't touched a bottle of water in over 24 hours? Perfect. Maybe a matte lipstick that emphasizes dryness irritates you, but - according to an increasing number of creators on TikTok - that's the whole point."
Fall and winter 2025 matte-lip styling favors an intentionally dry, powdery finish that creates wrinkled, dehydrated-looking pouts. Influencers on BeautyTok apply liquid pigments that set matte and continue drying, producing texture and visible flaking that reads as lived-in and relaxed. The aesthetic parallels other purposely undone trends like "tired girl" makeup, messy buns, chipped nail polish, and overgrown roots, all signaling a low-effort, IDGAF vibe. The look emphasizes texture and dimension rather than hydration; achieving it can be as simple as applying matte lipstick and allowing natural flaking or dryness to show.
Read at Bustle
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