"The brand's first bag collection, unveiled September 9, features responsibly sourced leather and suede designs priced from $2,000 to $3,600. The limited collection features the Voyage Duffel, which Katie Holmes was spotted toting without a pair of Alo leggings or branded hoodie in sight. Other styles include the bowler-shaped Odyssey; the Balance Bucket, which can be worn as a cross-body bag; and the Tranquility Tote."
"Our customer is incredibly loyal and looks to Alo for products that fit seamlessly into her lifestyle. These bags are built with the same craftsmanship and attention to detail you would expect from heritage houses, but designed with versatility and wellness in mind. At first, some might be surprised to see Alo in this space—but once they touch and feel the product and experience the quality of the bags, they'll see why it makes sense."
"Priced like a Prada, this isn't exactly the type of bag made for holding your sweaty gym clothes and throwing in a locker. It's meant to push Alo beyond athleisure and into luxury. The collection marks an effort by the brand to level up through a premium offering with limited availability. Throw in a complementary crystal, and you manage to drawn in affluent woo woo Erewhon influencers and MAHA moms."
Alo Yoga unveiled a limited luxury bag collection featuring responsibly sourced leather and suede, with prices ranging from $2,000 to $3,600. Styles include the Voyage Duffel, Odyssey, Balance Bucket, and Tranquility Tote. Each bag includes an intention crystal intended to carry personal intentions throughout the day. The collection is positioned to shift Alo beyond athleisure into luxury, emphasizing heritage-level craftsmanship, versatility, and wellness. The pieces are available in very limited quantities and displayed at select flagship stores, creating scarcity and appeal to affluent wellness-focused consumers and influencers. Pricing and exclusive distribution suggest Alo is prioritizing brand elevation over mass sales.
Read at Fast Company
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