"Since its launch, the PRIME21 Collection has blurred the line between sport, style, and lifestyle, tapping into the swagger that made Coach Prime one of the most influential figures in athletics. The 2025 collection doubles down on that formula, delivering sunglasses that carry both the confidence of the sidelines and the versatility of everyday wear. Blenders Eyewear founder Chase Fisher sums it up best: "From the beginning, we weren't chasing hype. We were creating something that lives at the intersection of sport, style, and self-belief.""
"The PRIME21 Kingpin serves as the crown jewel of this drop. Its frameless shield design offers a futuristic edge, one that disrupts conventions and commands attention. Every line and detail is carefully engineered, not only for style but for purpose. The shades are lightweight, polarized, and built to handle high-impact energy-making them just as ready for gameday as they are for a night out."
PRIME21 enters its third season, pairing Blenders Eyewear with Deion 'Coach Prime' Sanders to fuse sport, style, and lifestyle into wearable cultural statements. The 2025 drop centers on the Kingpin, a frameless shield frame with a futuristic, attention-commanding profile engineered for lightweight comfort, polarized lenses, and high-impact durability suited for gameday and nightlife. The collection emphasizes versatility, combining sideline confidence with everyday wearability. Marketing promotes an "Every Day Is Gameday" mindset that encourages a winning, swagger-driven approach to life. The line positions sunglasses as functional performance gear and bold identity-driven accessories.
Read at stupidDOPE | Est. 2008
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