"'Cloud Dancer', a soft white, has been chosen by Vogue for Pantone's color of the year. Vogue's color of the year is intended to influence marketing strategies, focusing on the fashion industry. This helps businesses narrow down to a central goal (the color Cloud Dancer). With this, we can expect to see a lot of white in the market for this year. Between clothing, accessories, products, decor, and many more, Cloud Dancer will be the main focus."
"Pantone uses color to show how emotions, aesthetics, and events can be reflected and interpreted through color. Pantone shares, "We wanted to highlight to our audience how what is taking place in our global culture is expressed and reflected through the language of color." Each color has a meaning. Colors represent a new denotation that can be seen as a motto for the given year."
Cloud Dancer, a soft white, has been chosen by Vogue as Pantone's color of the year and is intended to influence marketing strategies within the fashion industry. Brands can use the color to centralize goals and expect widespread use of white across clothing, accessories, products, and decor. The color selection is based on prior influence on lifestyles and culture and results from year-long research, observation, and professional interest. Pantone uses color to reflect emotions, aesthetics, and events and assigns each color a meaning. Cloud Dancer symbolizes a clean slate, fresh start, comfort, ease, and peace. Adopting the color helps brands stay trendy through updates to displays, marketing, and packaging, while consumers may feel pressure to follow trends.
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