"On a crisp September evening in Manhattan, venerable French maison Christian Dior celebrated the latest refresh of its New York City flagship-which features the ready-to-wear pieces and fine jewelry the brand is known for, alongside unexpected treats like the house's first permanent spa in the US and a small cafe-with a champagne-soaked celebration. Stepping into the store's latest iteration, fashion luminaries found themselves enveloped in an atmosphere more reminiscent of a well-appointed town house than that of a typical boutique."
""I really feel the challenge of luxury brands is to keep things at what I call a 'boutique feel.' The town house is a very human scale, and this is a series of human-scale rooms I purposely divided into a men's town house and a women's town house," he says, referring to the location's side-by-side men's and women's boutiques, the result of merging two buildings with separate entrances but fluid interiors."
"Adding to the domestic feel are custom artworks, like the metal door panels by Nancy Lorenz and Claude Lalanne's bloom-lined Ginko Bench stationed near the entrance. Salon furniture and large area rugs by Marino anchor the shopping spaces. A majestic floor-to-ceiling garden column bursting with 12 different varieties of greenery, imagined by Belgian landscaper Peter Wirtz in collaboration with Marino, is inescapable upon entering the first floor."
Christian Dior's New York City flagship was refreshed into side-by-side men's and women's boutiques designed as human-scale town houses after merging two adjacent buildings. The renovation emphasizes domestic warmth through salon furniture, large area rugs, custom artworks such as metal door panels by Nancy Lorenz and Claude Lalanne's bloom-lined Ginko Bench, and a striking floor-to-ceiling garden column featuring twelve varieties of greenery imagined with Belgian landscaper Peter Wirtz. The flagship adds unexpected amenities, including the house's first permanent US spa and a small café, along with an all-glass storefront displaying elaborate gardens made from upcycled materials. The opening celebration included champagne.
Read at Architectural Digest
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